Mercy Sharon

Vivi Lucy, Head of Legal at Velex Advisory, discusses the complexities and rewards of leadership in the legal side of the gaming industry. She highlights skills like problem-solving and cross-functional collaboration, as well as the legal landscape of iGaming in global and African contexts. Compliance, player protection, responsible gambling, and the role of technology are key focus areas for operators. Lucy emphasizes the importance of legal advisory teams in shaping the industry's future.

GamCare Initiative Uganda was founded in 2019 to address the issue of gambling addiction in Uganda. They focus on promoting responsible gaming, preventing underage gambling, and providing counseling and education. With the help of partnerships and innovative strategies, GamCare Uganda aims to create a safer gambling environment for all.

Marketing expert Olubiyi Williams discusses strategies for success in Africa's digital economy, emphasizing regulatory navigation, localization, and affiliate marketing as keys to thriving in the region’s unique markets

Lou-Mari Burnett shares Eventus International’s vision for transforming East Africa’s iGaming and sports betting industry through SBEA+ 2025, focusing on innovation, responsible gaming, and inclusion.

Explore the potential of Africa's untapped regions for iGaming expansion. Norman Ondego, Lead Consultant at Solpro Consulting, shares insights on strategic market entry, local partnerships, and leveraging mobile technology to unlock opportunities in emerging regions.

Lois Bright, Director of Africa & Middle East at The Conexus Group and Managing Director of Initiate International, has been named among the Top 100 Most Influential People in Gaming by iGaming Express.