William Hill Review (Sportsbook & Casino) 2025 – Is It Safe and Legal?

William Hill Bonuses & Promotions for Sports and Casino

Each William Hill promotion, whether it’s casino gaming or sports betting, is structured in a way that’s easy to understand yet yields maximum rewards. William Hill promotions are generally seasonal, particularly when it comes to sports betting. 

Does William Hill Have a Sports and Casino Welcome Bonus? 

With this offer, you’ll first need to wager £10 to get bonus cash or free bets. I haven’t seen this approach taken very often on other gambling sites, but it works. William Hill's welcome bonus is the primary welcome offer, which gives you £30 in free bets following a £10 wager on events with odds of 1/2 or greater. 

It should be noted that free bets are awarded as two £15 bets, so you won’t be able to place a £30 bet, which doesn’t make much sense. The offer expires after 30 days but can be claimed any time after your William Hill registration.

William Hill Deposit Bonus – Is It Available? 

The only deposit bonus available is the £30 casino bonus that you’ll receive after depositing £10. The maximum amount that can be won with this offer is £2,000, but this is unlikely due to the hefty 40x wagering requirement.

William Hill Free Spins – Can You Get Them? 

There’s only one free spin offer available at William Hill. This will award you with 200 free spins that are valid for 72 hours after claiming the offer. Each spin is worth £0.10 and can only be used on the Big Bass Splash slot. 

No Deposit Bonus 

William Hill doesn’t offer any no-deposit bonuses or free spins. However, this doesn’t mean that you can’t get them. I would strongly recommend that you keep track of any emails coming from William Hill to check if these offers become available once more.

William Hill VIP Club & Loyalty Program – How It Works? 

William Hill offers you the chance to enjoy and benefit from a seven-tiered loyalty program that ranges from Club Status 1 to Club Status 7.

The benefits of the program include:

• Exclusive VIP events
• Access to the VIP shop where tickets can be converted for cash
• Earn more Club Points with multipliers  

William Hill Free Bets & Sports Betting Promotions

As part of this William Hill sportsbook review, it’s important to highlight that there are more sports betting promotions available than online casino bonuses. There are other offers available, including:

• Smart Acca: This allows you to boost your chances on all football wagers.
• Stat Attack: Win £20 worth of free bets if you correctly predict five statistic-based questions.
• Winnings Boost: Claim one Winnings Boost per day for greyhounds or horse racing and win up to £20.

Other Promotions & Limited-Time Offers 

Each William Hill promotion can be categorised as a sports betting or casino bonus. It’s extremely rare to break away from the norm, but I suggest keeping track of their emails. Like many of the best betting sites, most of the best offers are provided via email.

William Hill User Experience & Website Design

One of the biggest issues with sports betting sites is the way they present information to their users. William Hill holds to its heritage, and the iconic dark blue and white colour scheme has translated extremely well on desktop and mobile devices. 

There are no pop-out menus nor hidden information, as everything is placed right in front of you. This results in a clean website design that performs incredibly well.

William Hill’s layout makes it the ideal casino and betting site for novice and experienced bettors.

William Hill Mobile App Experience 

William Hill Mobile App Experience

William Hill is among the few casino and sports betting operators that still offer users dedicated mobile betting apps for Android and iOS. 

I tested both versions of the William Hill mobile app, and while they’re more condensed, they’re incredibly easy to use and fluid. 

William Hill’s mobile app has a score of 4.7 on the App Store but doesn’t seem to feature on Google Play anymore. Additionally, the bookmaker itself has plenty of disgruntled customers with a TrustPilot score of 1.3.

William Hill Desktop vs. Mobile – What’s Different? 

Since mobile phones typically have higher resolution displays and frame rates, the gaming experience was on another level. Overall, it’s simply an easier experience when using the mobile app compared to the browser. 

William Hill Sports Betting Review

Due to William Hill’s licensing, it doesn’t offer any support to cryptocurrency users. Despite this, it remains at the forefront of the sports betting industry, offering exceptional odds with more than enough betting markets.

Betting Markets at William Hill 

At the time of writing this William Hill online review, the sportsbook was offering 35 sports to bet on, but I have seen this number go as high as 40. Either way, the selection is very generous and covers hugely popular and interestingly obscure sports. 

William Hill also has a suitable selection of eSports and specials, including entertainment and politics. Football/soccer is the best-covered sport, as you’d expect from a UK bookie. 

You can get daily enhanced and boosted odds and build your own bets with the #YourOdds feature. In the biggest games from major soccer leagues, there are over 500 markets available pre-match and in-play. 

Flexible betting only stands up if the odds are fair value. William Hill delivers in this area with consistently fair prices. 

We put the bookmaker in the top bracket in terms of odds value across the board. You will almost always find competitive odds and sometimes even the best prices around. 

Popular betting markets for Horse Racing on William Hill

Single, Multiple, Forecast, Tricast, Lucky 31, Permutation, Treble, Yankee

Popular betting markets for Football on William Hill

Futures, Match Outcome, Correct Score, Goalscorer odds, BTTS, Number of Cards, In-Play

Popular betting markets for American Football on William Hill

Moneyline bets, Point Spread, Parlay bets, Teasers, Futures, In-Play

Popular betting markets for Basketball on William Hill

Future, Moneyline, Spread betting, Futures, Over/Under, Period betting, In-Play

Popular betting markets for Cricket on William Hill

Match betting, Team Props, Player Props, Totals, In-Play

William Hill Sports Betting Odds 

‘Is William Hill legit?’ It would be one of the biggest questions if it had poor odds. William Hill has great margins, with an odds overround of 106.45%, 106.48%, and 106.33% across three events. Keep in mind that anything above 110% is substandard. 

William Hill also allows you to switch the odds formats. You can use the drop-down menu to choose decimal, fraction, or American odds formats. 

• Decimal Format: Odds are presented as decimals and represent the figure you could win for each £1 wagered.
• Fraction Format: Odds are presented in the form of potential winnings relative to the bet.
• American Format: Each side is represented as either an underdog or a favourite. 

Live Betting & Streaming – Real-Time Action, Cashouts & Odds Updates 

William Hill Live Betting & Streaming 

William Hill offers an exceptional live betting experience in its ‘In-Play’ section. Here, you can use the cash-out feature to remove a portion of your bet before the end of the game. 

Betting Limits – What Are the Minimum & Maximum William Hills? 

All betting markets at William Hill have the same betting limits, however, these vary depending on your bet. Minimum bets are as follows:

• £0.03 for multiple, trebles, doubles, and singles
• £0.01 for accumulator 4s and above

Maximum bets are different as these are on a bet-by-bet basis. William Hill also has a variety of safer gambling tools, and among these is setting deposit and betting limits.

Daily, weekly, and monthly limits can be set up, and there are options for self-exclusion, account closure, time out, and gaming time reminders.

Is William Hill Sportsbook Worth It?  

William Hill Sportsbook is a well-rounded bookmaker that offers users everything they need in the world of sports betting. This includes competitive odds, live streaming, live betting, and phenomenal market variety. 

Customer support on William Hill is a mixed bag. For example, there is no email support form. We have seen some William Hill betting reviews suggest you can reach out to the sportsbook via email. This is not the case for the online sportsbook, as no contact email has been given. 

Instead, William Hill seems to be using its Twitter/X feed to serve a similar purpose. However, there are only agents available on @WillHillHelp between 08:00 and 23:00 GMT. 

Luckily, there is a live chat feature that is available 24/7. This is by far the best way to speak to William Hill customer support. Connection times are good, and agents are helpful and provide quick information with minimum fuss. 

William Hill is an international betting brand that is available in Europe, Asia, Australia, South America, and North America. With that kind of reach, the bookie must cater to all types of payment needs. Which William Hill payment methods you can use depends on which country you are betting from.

For example, in Canada, the sportsbook offers support for the local payment platform Interac. In the UK and some markets, you can deposit and withdraw using PayPal, but in some countries, it is not available. 

No matter where you are, William Hill offers a range of debit/credit cards, e-wallets, traditional banking, and prepaid options.