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Top William Hill Alternatives: Best Betting Sites Like William Hill

Looking for William Hill alternatives? Find top betting sites with better odds, faster payouts, and bigger bonuses. Upgrade your betting experience today!

Wendy Prinsloo

Betting Writer

Last Updated: 2025-04-07

Fact checked by:

Chad Nagel

Content Manager

5 minutes read

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Table of Contents

William Hill

Licenses: UK, Gibraltar

Bet €10 Get €30 Free Bet

Longstanding trusted bookmaker

Large variety of deposit options

Fast withdrawal processing

get bonus

Payment Methods

Overall Rating

4.2/5

Full T&Cs apply 18+

Top William Hill Alternatives: Best Betting Sites Like William Hill

For years, William Hill has been one of the most sought-after sportsbook and casino sites if you were betting in the UK or around the world. But with so many William Hill alternatives popping up, players are looking elsewhere for a better gaming experience.

Limited promotions drive bettors toward sites with bigger bonuses and more frequent rewards. And what it does mean is that players are being pushed more toward niche sports and esports betting sites.

For those seeking better odds, faster payouts and more lucrative promotions, some of the top sportsbooks provide a great alternative. William Hill was my go-to for years, but when I came across another platform that had better live betting options and a quicker withdrawal process, I decided to try out a William Hill alternative site.

Key Factors to Consider When Choosing a William Hill Alternative

Before making the switch, it's important to evaluate the features and benefits of potential William Hill alternatives. Here are the key aspects to consider:

Safety & Licensing

When choosing an online sportsbook, it’s essential to select a licensed sportsbook with a strong reputation. Look for licenses by the UK Gambling Commission, Malta Gaming Authority or Curacao.

Betting Markets & Odds

The best online bookmakers must offer a wide variety of sports. Everything from football and Tennis all the way through to horse racing, esports and some niche markets.

Bonuses & Promotions

Check for welcome bonuses, free bets, and cashback offers. Other sites similar to William Hill may provide better wagering requirements and more frequent promotions.

Payment Methods & Payout Speed

Look for fast withdrawals, multiple payment options, and crypto-friendly betting sites.

User Experience & Mobile Betting

A smooth interface and reliable mobile app enhance the betting experience.

Customer Support & Player Reviews

Reliable customer service ensures a hassle-free betting experience.

Personal Tip - I always check payout speed and bonus wagering terms before switching sites, it saves me from unpleasant surprises later.

Top William Hill Alternatives & Their Unique Features

If you are looking for a better sportsbook than William Hill, numerous top-quality sportsbooks are available, offering better odds, promotions, and features. These platforms have different players from casual free bets to high stakes wagering.

Bet365 - The Best All-Round Alternative

This is where Bet365 excels as a leading sportsbook, offering high betting limits, lucrative in-play markets, and live streaming on major sports including football, tennis, and horse racing. Many players prefer its cash-out feature, which allows them to secure profits before a match ends. Bet365’s cash-out feature is way better than William Hill, I use it all the time to lock in profits.

Matchbook - Best for Pro Bettors & High Limits

Matchbook is a betting exchange that lets you set your own odds, which often results in better value compared to typical sportsbooks. Thanks to its low commission rates and robust market liquidity, it's a favorite among professional bettors and anyone interested in arbitrage betting. I made the move to Matchbook because I enjoy the freedom of setting my own odds, it gives me way more control over my wagers.

Unibet – Best for Casual Bettors & Free Bet Offers

Casual bettors looking for easy navigation and generous promotions will find Unibet a great option. The site frequently offers boosted odds and free bet promotions, making it an attractive choice for players who enjoy risk-free betting. Unibet’s promotions kept me coming back, I’ve claimed so many risk-free bets.

Betway – Best for Exclusive Betting Promotions

Betway has some very impressive accumulator boosts and specials on offer for some of the best betting promotions and odds. And it comes with a rock-solid selection of sports betting and casino games, which is great if you enjoy gaming across the board. If you love promotions, Betway gives you some of the best odds boosts out there. If you are a fan of slot games, check out our guide on William Hill slot games for some tips.

GG.Bet – Best for Esports & Niche Betting Markets

For esports enthusiasts and those who enjoy niche betting markets, GG.Bet excels in esports wagering with exclusive promotions, competitive odds, and a seamless mobile experience. I started using GG.Bet for esports betting, it’s way ahead of William Hill in this space.

Comparing Bonuses & Promotions of William Hill Alternatives

Bookmakers	Welcome Bonus	Key Promotions	Best For
Bet365	100% up to £200	Live streaming	High limits & in-play betting
Matchbook	Up to £30 in free bets	Weekly multiples promotion	Pro bettors & competitive odds
Unibet	Up to £40	Regular free bets	Casual bettors
Betway	£10 in free bets	Esports betting	Accumulators & promo seekers
GG.Bet	100% Up to £150 + 50 spins	Esports promotions & boosts	Mobile betting & niche markets

Personal Tip: Always read the wagering requirements, some bonuses look great but have strict playthrough rules.

Pros & Cons of Switching from William Hill to Other Betting Sites

Pros

Many sites offer more generous promotions and rewards.

Competitors process withdrawals faster, with some offering instant cashouts.

Includes esports, politics, and a variety of niche sports.

Sleeker, more responsive, and mobile-friendly platforms.

Cons

Adapting to a new betting platform takes time

You lose any VIP points accumulated on William Hill.

Some sites may not be as responsive.

FAQs

What’s the best alternative to William Hill for sports betting?

Bet365 and Betfair stand out as some of the leading William Hill competitors, providing fantastic odds and exciting live betting options.

Which site has the fastest payouts?

Betway and Unibet process withdrawals quickly, often within 24 hours.

Do William Hill alternatives offer better odds?

Yes, many betting sites with better odds outperform William Hill, especially for live betting and niche sports.

Is it safe to switch betting sites?

Absolutely! Just ensure you choose a licensed bookmaker with a strong reputation.

Which alternatives are best for UK players?

William Hill alternatives for UK players' sports bettors are Bet365 and Unibet. These platforms offer competitive odds, strong regulatory oversight, and a wide range of betting markets, ensuring a reliable and enjoyable experience.

Wendy PrinslooBetting Writer

Wendy specializes in sports betting writing and provides content on game strategies, reviews, news, and guides. Her sharp, articulate writing encourages bettors to engage with complex topics. She is an avid follower of sports and new industry trends and betting markets, which aids her in staying ahead of the curve.