Shaping the Future of iGaming and Sports Betting in East Africa: Insights from Eventus International’s Lou-Mari Burnett

As East Africa’s iGaming and sports betting industry evolves, the SBEA+ (Sports Betting East Africa+) summit aims to play a pivotal role in catalyzing this growth through innovation, collaboration, and regulatory improvements.

Lou-Mari Burnett, COO at Eventus International, offers insight into how SBEA+ 2025 seeks to transform the industry, as well as the inspiration behind its themes and the company’s broader vision.

Driving Innovation and Market Growth in East Africa

According to Burnett, the SBEA+ is set to make a substantial impact on East Africa’s iGaming and sports betting market.

“SBEA+ is more than just a summit; it’s a platform for collaboration, introducing innovative technologies and refining regulatory frameworks,” she explained.

The event is designed to help stakeholders align with industry advancements, ultimately enhancing user experiences and streamlining operations.

With such strategic efforts, East Africa is expected to see increased investment, higher consumer engagement, and a more competitive market, positioning the region as a significant player in the global iGaming landscape.

A Theme of Inclusion and Responsibility: The Vision Behind SBEA+ 2025

The theme for SBEA+ 2025 centers on diversity, inclusion, and responsible gaming—a reflection of industry trends that emphasize sustainable and ethical growth.

“This year’s focus underscores our commitment to fostering an equitable environment,” Burnett noted, “while addressing the growing importance of responsible gaming.”

With consumer expectations and regulatory trends evolving, SBEA+ 2025 intends to raise awareness and lead discussions on these issues, helping to advance a socially responsible, inclusive industry that resonates with today’s audience.

Expansion Through Connection: Eventus International’s Strategy

Expanding its influence in key gaming markets worldwide, Eventus International sees SBEA+ as a cornerstone in its broader strategy.

By hosting SBEA+ and similar events, the company connects stakeholders in the iGaming and sports betting sectors, creating opportunities for knowledge-sharing and collaboration.

Burnett emphasized that this approach strengthens Eventus International’s presence in emerging markets, positioning the company as a leader in facilitating industry growth and innovation.

Championing Inclusion Through the Celebrating Women in Gaming Event

At SBEA 2024, the Celebrating Women in Gaming event highlighted the importance of female representation in gaming, promoting leadership and inclusion.

Burnett hopes the event will “drive meaningful change and empower women to excel within and beyond the industry.”

This initiative is part of a larger commitment to diversity at Eventus International, aiming to foster a more innovative and dynamic gaming ecosystem through increased representation.

This commitment to feedback ensures that each Eventus event remains relevant and effectively addresses the industry’s shifting challenges and opportunities, fostering a collaborative and growth-oriented environment.