Betting

Guide

Gambling

Using Social Media for Sports Insights and Wagering

Learn how to leverage social media for sports insights and wagering. Discover the best platforms for betting tips, how to avoid common pitfalls, and strategies to integrate social media insights into your betting approach.

Claudia Hartley

Sports Betting Writer

Last Updated: 2024-06-28

Fact checked by:

Louis Hobbs

Lead Journalist

7 minutes read

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While it’s tempting to dismiss everybody on social media sites as keyboard warriors without a clue, there’s a treasure trove of knowledge to be found - if you know where to look. Sure, some of the information you’ll find on socials won’t be great, but follow the right accounts and you could land yourself some helpful betting tips.

We’re going to take a look at how you can use social media to your advantage when it comes to sports betting. We’ll break it down into finding the right channels, using the correct strategy, and the role social media plays in the sports world in general.

The Best Platforms to Utilize for Betting Insights

Let’s start by looking at some of the best social media platforms for keen bettors to use. Whether you’re looking exclusively for tips, or you prefer professional post-game analysis, there’s a social channel to meet your needs.

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Twitter (X)

Twitter is the perfect choice for bettors who wont to follow the actual accounts of their favourite teams. Most major league sports teams have a Twitter presence. On their page you’ll find snippets from recent games, as well as the occasional smattering of information that could be useful for bettors.

You could also consider following hashtags relating to your favourite sports to bet on. By following these, you’ll get regular updates on the most recent happenings in that sporting world. Don’t forget to look into trending topics too for to-the-moment updates.

Reddit is great for those who really like to get involved with their betting strategy. Finding your crowd is where you need to start. Browse through popular sporting channels like r/nfl or r/nba to immediately connect with the sports you’re interested in. Then, see what everybody else is following!

You could end up on r/arbitrage or r/beatingbonuses when you find a discussion that really piques your interest. It’s great to be able to ‘crowdsource’ your betting tips in this way.

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YouTube is a brilliant choice for post-match analysis. You can watch experts breakdown what happened in a game in a long-form way that gives lots of detail. You can also follow YouTubers who make predictions on the outcome of a match and go into great detail about how they got to their result. This is a great way to improve your own form-studying strategy.

Live stream sessions allow you to interact with the content creators to ask your own questions. This provides the option for a great back and forth, where it’s possible to learn a lot.

Integrating Social Media Insights into Your Betting Strategy

Now that you know where to look for social media tips, tricks, and information, it’s time to find out how to put it to good use. Let’s have a look at some of the common mistakes to avoid, as well as how to combine your own findings with those of others.

Avoiding Common Pitfalls

Below are some of the most common pitfalls when using social media to inform your sports betting, alongside how to overcome them.

● Recognizing Bad Information: Many people turn to social media for tips on which sports bets to place and some of those tips can be good. However, even the best tipsters don’t have a 100% strike rate, most don’t even have a 66% strike rate. So, be wary of anybody claiming to ‘guarantee’ you wins, profits, or frankly, anything!
● Getting Carried Away: Social media has a way of getting people all hyped up, just looking at trending tags on Twitter is a great example. While it’s tempting to go with the crowd and bet big when you see someone stirring up a storm on Twitter, it’s worthwhile taking a step back and asking if you’d be having the bet based on your own research alone.

Combining Data and Social Insights

Now that you know how to avoid the drawbacks of social media in sports betting, we can move on to the good bit. Let’s take a look at how you can use findings from social media to improve your own chances of betting success.

● Cross Reference: If you find a good tip then compare the data that you found on social media with ‘traditional’ stats. This could be a horse racing tip you saw from a Twitter tipster, stacked up against the Racing Post Rating, for example.
● Using The Tech: There are lots of fantastic apps that make sifting through social media looking for tips a whole lot easier. SportSpyder and Action Network are two great tools that can help you to filter through your feeds, helping the best news reach you fast.

Claudia HartleySports Betting Writer

With a decade of experience in the sports betting industry, Claudia can spot a value bet from a mile off. She prides herself on not just being a sports writer, but a fastidious researcher too.