The Best Betting Bonuses for UK Players 2025
These bookmakers offer the best welcome bonus so make sure to sign up with them if this is important to you!
There are all kinds of bonuses out there for UK sports bettors, but not all of them are created equal. In between wagering requirements, expiry dates, and minimum odds, it can be easy to get a little confused about which bonus offers the best value.
We’re going to pick apart all of the different types of bonus available on the UK market right now. Then, we’ll teach you how to spot the great ones! After all of that, we’ll guide you through the sites that we think are offering the best value bonuses at the moment.
3 Best UK Sportsbook Sign Up Bonuses & Promos
For many people, signing up to betting sites with a welcome bonus is essential. Maybe the biggest perk of finding a new site is claiming a bumper promotion.
Whether you’re after a free bet, a deposit match bonus, or even a no-deposit bonus, we’ve got plenty of great options for lucrative sign-up offers.
Finding the Perfect Betting Bonus: Tips for UK Players
Many of us skip right to the bonus that offers the biggest amount of money, but this isn’t always the right approach. Instead, follow the tips below to find the best value betting bonus:
Wagering Requirements: Look for bonuses with a low wagering requirement. Between 1x and 10x is pretty good amongst UK bookies. A low wagering requirement means you won’t have to bet lots of money in order to withdraw your winnings.
Expiry Date: A generous expiry date means you won’t have to rush to use your bonus and complete the playthrough. For free bets anything 7 days or over is a good benchmark. For deposit bonuses it’s better to have 30 days.
Exclusions: Some bonuses exclude certain sports or markets. Look for a bonus that’s available to use on the sports that you enjoy betting on.
Minimum Odds: Most free bet bonuses have minimum odds that you must adhere to. Keep these in mind when making your bets, as if you don’t meet the minimum odds requirement, then your bet won’t qualify. If you keep all of these tips in mind then you’ll be able to tell a good bonus from a great one!
What are the different sports betting bonuses in the UK?
There are lots of different types of bonus that you can use on sports. Below, we’ll look through all of the different types of bonuses, along with how they work.
Free Bet: This is the easiest type of bonus to use, you’ll need to make a deposit and sometimes a qualifying bet to unlock it. Then, you claim your bet and use it on the specified sport. Sometimes you need to keep in mind minimum odds.
Deposit Match: You’ll usually find a deposit match bonus as part of a welcome offer. They will match your initial deposit by a specified percentage (typically 100%). You can then use this to wager on any sport you like, but be wary of wagering requirements. You’ll need to complete these before the expiry date.
Cashback: Cashback offers tend to give you a percentage of your losses for a specified period of time. The percentage runs tends to run from 2% up to 20%. This can be a great way of managing your bankroll more effectively.
No Sweat First Bet: These bets are sometimes called a money-back guarantee, or money back if your first bet loses. If you place your first bet, accept this bonus, and it loses, then you get your full stake back as a free bet. You need to opt in to these bonuses to benefit from them.
Risk-Free Bet: Similar to a 'No Sweat First Bet,' but instead of receiving a free bet if you lose, you might get cash back. This can be more flexible than a free bet.
Best Odds Guarantee: Some sports offer you a best odds guarantee. This means that if you place a wager on a team or sportsperson and their odds lengthen before the match begins, you’ll receive the best odds, rather than the ones you selected. You’ll most often find this offer on horse racing and football.
Accumulator Bonus: Boost your potential winnings when you place a multi-selection bet. Bonuses are applied as a percentage increase to your total returns, scaling with the number of selections.
Enhanced Odds: Sometimes called 'Price Boosts,' this bonus increases the odds on specific events or outcomes, offering greater payouts than the standard odds.
Reload Bonus: A deposit match bonus for existing customers, typically lower in percentage compared to welcome offers, but useful for ongoing play.
Refer-a-Friend Bonus: Recommend a bookmaker to a friend, and when they sign up and meet certain criteria (like depositing and betting), both of you get rewarded, often with free bets.
Early Payout Offers: Your bet is settled as a winner before the match ends if your team/player meets specific conditions (e.g., leading by two goals in football or scoring a set number of points).
Bet Insurance: Get your stake refunded if your bet narrowly loses due to specific circumstances, like one leg of an accumulator failing.
Comparison of the UK bookmaker’s bonus offers
Below are some of the best bonus offers available in the UK at the moment. You’ll find the maximum bonus value, alongside the type of bonus and our rating.
| Bookmaker | Bonus Up To | Type of Bonus |
| BetMGM | £40 | Free Bets |
| Betfred | £50 | Free Bets |
| Bet365 | £30 | Free Bets |
| William Hill | £30 | Free Bets |
| 10Bet | £50 | Deposit Match |
| Unibet | £40 | Money Back on Loss |
| Betano | £40 | Free Bet |
| Boylesports | £20 | Free Bets |
| Kwiff | £30 | Surprise Bet |
| Parimatch | £30 | Free Bet |
Best UK bookmaker’s bonus offers for Each Sport
Some bookmakers offer sport-specific bonuses that are perfectly tailored to one sport only. Below you’ll find the best sport-specific bonuses in the UK.
Boxing: Betfred – Wager £10 on boxing to get £50 in free bets
Cricket: Unibet – Bet £10 on cricket and receive £40 in bonuses
Darts: William Hill – Stake £10 on darts to earn £30 in free bets
Football: Boylesports – Bet £10 on football to get £20 in free bets
Golf: 10Bet – 100% deposit match up to £50 for golf betting
UFC: Parimatch – Bet £5 on UFC to receive £30 in bonuses
F1: Spreadex – Bet £10 on F1 to get £40 in bonuses
NBA: BetMGM – Wager £10 on NBA to receive £40 in free bets
NFL: Quinnbet – Bet £10 on NFL and get a £10 free bet
Pool: Fitzdares – Place a £10 bet on pool to receive a £10 free bet
Rugby: Kwiff – Bet £10 on rugby to get a £30 surprise bet
Snooker: Betano – Wager £10 on snooker to receive a £10 free bet
Tennis: Bet365 – Bet £10 on tennis to get £30 in free bets
Betting Bonus Payment Options
Some payment methods are better for claiming bonuses than others. Below are all of the different payment methods you’ll find, alongside information about using them to claim promos.
Debit Card: Debit cards are the easiest way to claim bonuses, almost all bookmakers allow them as a qualifying payment method.
E-Wallet: E-wallets are sometimes excluded from claiming bonuses. Skrill and Neteller are most commonly excluded, while PayPal is most commonly accepted.
Bank Transfer: It’s almost always possible to claim a bonus via bank transfer (but this method is slow).
Cryptocurrency: Most sites that offer cryptocurrency as a payment method will allow you to claim bonuses with it.
Prepaid Card: Few sites accept prepaid cards (like Neosurf, Paysafecard etc.) but if they do then they are generally accepted for bonuses.
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