Top Football Sportsbooks - Best Online Football Betting Sites in the UK
Based on our comprehensive sportsbooks reviews, the best football betting sites in the UK are Betway, Fitzdares, and Kwiff, offering secure betting, competitive odds, wide markets, and exciting promotions.
Top UK Football Betting Sites for 2024
Football is undeniably the heart and soul of sports in the UK, and with that comes fierce competition among betting sites. Whether you're after the best odds, top tournaments to follow, or expert insights into which teams to back, we’ve got you covered. Stick around as we dive into UK sportsbooks that deliver the ultimate football betting experience tailored just for you.
Key Features
- Support:
- Licenses: UK
They obviously have match markets and Outright markets from the likes of Serie A, La Liga, Ligue 1 and Premier League.
But they also have far more obscure ones such as lower-level Australian leagues, youth football from Brazil, and Women’s football from lesser-known footballing countries.
So, if you can’t find a particular league to bet on elsewhere, you’ll definitely find it here.
The odds are about average compared to their rivals and navigation is easy and clean thanks to an uncluttered and crisp site.
Their Bet Builder Product is called Create-a-Bet and is easy to use, while fans of Asian Handicaps have plenty of different lines to choose from.
Their Welcome Offer means a single bet of 50 Euros/GBP or more sees you rewarded with free bets worth 25Euros/GBP plus 10 free spins, whether the qualifying bet wins or loses.
Pros
Cons
#ad · 18+ · New customers only · Min £10 deposit · £50 bet at 2.0 odds+ · Three free bets · £10 football, £10 greyhounds, £5 virtual sports · 10 free spins on Reel King · Free bets expire in 7 days · Cashed out bets not eligible · One per household · Full terms and conditions apply
Key Features
- Support:
- Licenses: UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, South Africa, Portugal, Ireland, Poland, France, Argentina, USA
They’ve become one of the best-known bookmakers in the world over the past few years and their football product is a big factor in that.
From England to Kuwait and Uruguay, there practically isn’t a country in the world whose league you can’t bet on here and quantity is also present in their number of live matches and number of markets per match.
That includes lots of stats-based ones, player props and of course, Bet Builders.
In terms of quality, you can look forward to a very decent welcome offer where you can get a free bet of up to 30 GBP/Euros if your first Acca bet loses, while their Free Bet Club rewards activity during the week with free bets the following week.
A beautifully designed site and great mobile App help to ensure an excellent customer experience.
Pros
Cons
#ad • *New customers only. This offer is valid for 7 days from your new account being registered. Min Deposit: £10. Free Bet awarded: £10. 1 x £10 must be wagered at odds of 1.75+ to unlock Free Bet. Debit Card deposits only (exclusions apply). Free bet will expire 7 days after the 1st deposit. 18+. Full Terms apply
Key Features
- Support:
- Licenses: UK
Though some of the more obscure football competitions aren’t on offer, the vast majority of the most popular ones are, so you should find all your favourite competitions available.
They’re not afraid to take risks by offering higher odds than some of their competitors on some of the biggest events and also on some of the most-bet-on favourites, so that’s a big positive.
Another plus point is their Live Betting product, where lots of matches are available at any given time, with rapidly-updated Live odds.
Then there’s the unique chance of any given bet being ‘Supercharged’ which means that the odds on any bet you place could be randomly boosted by 2x, 3x or more, resulting in far bigger pay-outs if it wins.
Pros
Cons
#Ad• 18+• Must place min £10 bet• Odds must be > 1.50• Must be a new customer•. Only applies to first bet• Rewards credited 48 hours after first bet• Full terms and conditions apply
Popular UK Football Betting Bonuses
Scoring the best football betting bonuses in the UK can take your betting experience to the next level. These offers give you more to play with and boost your chances of landing bigger wins. From generous welcome bonuses to ongoing perks like free bets, enhanced odds, and cashback deals, the competition among top betting sites is fierce. Here, we’ll break down the best bonuses out there, what makes them special, and how you can take full advantage of these exciting offers.
Sign Up Bonus
A typical sign-up bonus might offer a 100% match on your first deposit, up to £1,000. This means that if you deposit £1,000, you'll receive an additional £1,000 in free bets. Be sure to check the terms and conditions carefully so you understand how the promotion works and any requirements you need to meet.
Money Back
Money back is also known as a cash back bonus. This type of bet entices you to place a bet. It makes logical sense to take this bet knowing that there is a chance if you do lose that you’ll get something back in the form of money back as a free bet. Have a look at our table that explains the different types of money back bonuses offered by betting sites.
Welcome Offer
A welcome bonus from sportsbook is essentially a free bet you receive when you sign up and make your first deposit. For example, you might get a 100% deposit match up to £1,000. This means that if you deposit £100, you'll receive another £100 as a free sports bet. A great welcome bonus benefits both you and the bookmaker. You want the best deal to kickstart your betting, while the sportsbook wants to offer you a tempting bonus to make sure you choose them.
Free Bet
Who doesn’t love free stuff? Keep an eye out for betting sites offering free bets, as they give you extra chances to win. Here’s how a free bet works: For instance, you could place a £100 wager on any Premier League match this weekend and get a £50 free bet in return. Just remember, free bets and sports bonuses come with terms and conditions, so it’s important to read them carefully to make sure you know how to qualify and make the most of the offer.
Odds Boost
Odds one of the key factors to consider when placing a bet. The higher the odds, the bigger your potential payout if you win. On the flip side, lower odds mean smaller winnings. Many betting sites offer an "Odds Boost" feature, which increases the odds for certain matches or events. Simply place your bet on the boosted event and watch the odds work in your favour! Odds boosts are not only great for enhancing your betting experience, but they also help betting sites draw in more players. Make sure to check these sites regularly so you can take advantage of those boosted odds as soon as they appear!
Best UK Football Betting Markets
There’s a wide range of football betting markets to explore. We recommend trying out different markets to add some excitement to your betting experience. Not only will it keep things fresh, but you’ll also get to learn more about the various options available.
Double Chance - This betting market covers two out of three possible outcomes, making them a safer option with better chances of winning. This bet lets you back two outcomes in a single match, such as the home team winning or drawing, the away team winning or drawing, or both teams avoiding a loss (home win/away win).
Final Result - this bet type involves predicting the outcome of a match. You’re choosing between three possible results: a home team win, an away team win, or a draw.
Correct Score - This is a rewarding type of bet if you predict the correct score.
Halftime/fulltime - this bet lets you predict which team will be leading at both halftime and fulltime. It's a fun way to add an extra layer of excitement to your betting.
First Goalscorer - this bet lets you predict which player will score first in the match. You can choose any player from either of the two teams playing. It can be very rewarding.
Over/Under Goals Market - this market lets you bet on whether the total number of goals scored in a match will be above or below a specific amount.
Handicap Bets - add an extra twist to betting by giving one team a virtual advantage or disadvantage, even though the real score starts at 0-0. This type of bet makes things more interesting, as it requires a bit of strategy to choose the right handicap for a potentially higher payout.
Both Teams to Score - is exactly what it sounds like. You simply bet on whether you think both teams will score in the match, choosing either Yes or No.
Top UK Football Sportsbooks Comparison
Choosing the right UK football betting site can be a bit of a challenge, especially since we all have our own preferences. Sure, we all want great football odds, but after that, the needs vary. Some of us look for a wide range of football markets, while others might be more interested in regular football bonuses. If you already have a sports subscription, live streaming might not be a priority, but you may still want a smooth in-play betting experience.
To make things easier, we’ve ranked all the important factors for you, so you can quickly find the site that’s the best fit for your needs.
| Sportsbooks | Football Odds | Markets | Bonuses | Live Streaming | In-Play Betting |
| Betway | 4 | 4 | 5 | 4 | 5 |
| Fitzdares | 3 | 4 | 3 | 3 | 4 |
| Kwiff | 4 | 3 | 4 | 2 | 4 |
| Bet365 | 5 | 5 | 4 | 5 | 5 |
| Unibet | 4 | 4 | 4 | 4 | 5 |
| William Hill | 5 | 4 | 5 | 4 | 5 |
| Betfred | 4 | 4 | 4 | 4 | 4 |
| 10Bet | 4 | 4 | 4 | 3 | 4 |
| BetVictor | 4 | 4 | 3 | 3 | 4 |
| 888sport | 4 | 4 | 4 | 4 | 4 |
Biggest Football Tournaments in the UK to Bet On
Betting on football tournaments in the UK is one of the most thrilling ways to get involved with the sport. Whether you’re diving into juicy futures markets, betting on totals, or placing accumulators, there’s no shortage of exciting options. Plus, with live streaming action to follow along with your bets, the experience is taken to the next level.
FIFA World Cup - The FIFA World Cup brings a wide range of exciting betting opportunities. You can place bets on match outcomes, anytime goalscorers, correct scores, and much more, making it a thrilling event for bettors looking to get in on the action.
English Premier League - Betting on the fast-paced English Premier League offers a wide range of options. You can bet on match results, first-half corners, double chance, and plenty more to keep you engaged throughout the season.
UEFA Champions League - UEFA betting has a wide range of options. You can bet on both teams to score, over/under totals, first half first goal, and many more exciting markets to choose from.
FA Cup - Betting on the FA Cup offers lots of excitement due to its volatile and unpredictable nature. With teams from various tiers competing, upsets are common, making underdog bets and outright winner markets attractive. Popular options include match winner, both teams to score, and first goalscorer. Add in the FA Cup’s knockout format and you’re in for an intense experience!
Top Football Teams to Bet on in the UK?
The UK boasts an incredibly competitive football scene, with the Premier League being a global favourite. Below, we've highlighted some teams that are offering great value for this year’s football season.
Manchester City: Known for their dominance, Manchester City boasts a strong goal-scoring record and a rock-solid defence. Their consistency makes them one of the toughest teams to beat.
Sunderland (EFL Championship): While they may not have the same fame as Manchester City, Sunderland has been in strong form recently. They pulled off regular upsets last season and scored plenty of goals, making over/under bets an exciting option.
Major Football Betting Payment Methods in the UK
Betting on football is a popular pastime in the UK, and choosing the right payment method can make the experience much easier. Below, you'll find a quick overview of payment providers that make betting safe, fast, and hassle-free, along with those that allow you to claim bonuses.
| Payment Method | Speed | Security | Availability | Bonus Eligibility |
| Debit Cards | Medium | High | High | High |
| Bank Transfer | Low | High | High | Medium |
| E-Wallers | High | Medium/High | Medium | Medium |
| Prepaid Cards | High | High | Low | Low |
| Cryptocurrency | Medium/High | High | Low | Medium |
Football Live Betting in the UK
Football live betting adds a whole new level of excitement. It's like you're part of the action, making bets in real-time as the game unfolds. The odds change with every twist and turn, making it all the more thrilling. Picture this: it's Manchester City vs Arsenal, with the Premier League title on the line. The game’s nearing the 90th minute, and you quickly grab your phone to place a live bet on Manchester City to score the winner. A moment later, they score a stunning goal! The match ends, City wins, and you’re celebrating not just the victory, but your winning bet too! That’s the thrill of live betting.
How to Bet on Football in the UK?
Once you’ve caught the football betting bug, it’s time to learn how to get started. We've created an easy, step-by-step guide to help you dive into the action.
Choose a sportsbook: Start by selecting a reputable operator that offers great sign-up bonuses and covers the markets you’re interested in. If you prefer betting on the go, take a look at our recommended list of top football betting apps.
Create your account: Sign up and complete the necessary KYC checks to get fully set up and ready to start betting.
Add funds: Deposit an amount that fits your budget, and don’t forget to follow any steps needed to claim your sign-up bonus.
Study up: While there are no guarantees in betting, doing your homework is essential for making informed choices. Dive into the stats, form, and insights about the leagues and teams you’re planning to bet on. Knowledge is your best ally in navigating the vast football betting markets.
Place your bet: After choosing your preferred league, team, and betting market, it’s time to put your plan into action. Build your bet carefully, double-check your selections, and hit the place bet button to get in on the action.
Manage your bankroll: Winning is exciting, but it’s crucial to stay level-headed. Properly managing your balance is key to a successful football betting journey. Avoid impulsive bets, like a tempting 03:00 kick-off in the Indonesian Second Division, unless your research backs it up. Additionally, keep track of any sign-up bonus conditions to ensure you know when and how you can withdraw your winnings.
Is it Legal to Bet on Football in the UK?
Yes, football betting is fully legal in the UK, as long as you're 18 or older. This has been the case since 1960, when the Betting and Gaming Act was introduced. The law was updated in 2005 to cover online betting as well.
The UK Gambling Commission (UKGC) now oversees the licensing of all betting sites and is known for having some of the strictest standards globally. So, if you're looking for a trustworthy and regulated site to place your football bets, make sure it’s licensed by the UKGC.
How We Rate & Review UK Football Betting Sportsbooks?
When it comes to rating and reviewing which are the best football betting sites in the UK, here’s what we look for:
License and Regulation: The very first thing we look out for is license and credibility. To ensure that a bookmaker is safe and trustworthy, they must have a license from the United Kingdom Gambling Commission (UKGC). The UKGC ensures strict rules to protect players and ensure fair play. Betting platforms that operate under the UKGC must submit to regular audits and provide detailed financial records to maintain their licenses.
Payment Methods: In addition to that, we look at the payment methods sportsbooks have and whether they offer multiple options and are convenient. Ideally, you want a bookmaker that accepts debit cards and e-wallets such as PayPal, Skrill, Neteller, Bank Transfers and Paysafecard.
Variety of Betting Options on Football: While a gambling licence and payment options are the most important things we look out for in a sportsbook, there are also other important factors to consider. Does the bookmaker provide a variety of football betting options, from Europe’s top five leagues to less popular ones?
Competitive Odds: What about the odds? Are they competitive and profitable? It’s important to us that players feel happy and satisfied when they win.
Sign-up Bonuses: A generous welcome offer never escapes our notice! We seek sportsbooks that offer sign-up bonuses to kickstart your betting experience.
Good Customer Service: And finally – and this is what seals the deal – a sportsbook must have good customer service. There’s no two ways about this; it’s of utmost importance. If you have an issue with your account or experience a delay in payment, how quickly does the bookmaker take to respond and resolve the problem? We feel it’s best to look out for a betting platform with a 24/7 live blog with agents available to help you anywhere, anytime.
How Big is the Market for Real Money Online UK Football Betting?
Football betting is hugely popular in the UK, and it continues to lead the way in the gambling industry. A 2022 YouGov study found that 45% of regular gamblers in the UK bet on football, which is far more than other sports like the NBA, with only 3% of bettors placing wagers on it.
The UK Gambling Commission's March 2023 report shows that 94% of sports bettors in the UK are backing football, making it the clear favourite for bettors.
Even major platforms like bet365 have seen impressive growth, with a 15% increase in sports betting revenue between 2022 and 2023, reaching £3.39 billion in total revenue across both sports and esports.
With football’s popularity continuing to rise, and betting operators putting more resources into developing new products, it’s clear that football betting will remain a dominant force in the industry for the foreseeable future.
Understanding Football Betting Odds
Odds can be displayed in three main formats, and most UK football betting sites let you choose the one that suits you best. Here’s a quick breakdown of the most common types:
- Fractional (British): When betting on football in the UK, you’ll typically see odds displayed in fractional format, also known as "traditional odds." For example, if you place a £10 bet at 10/1 odds, you would win £100 for every £10 you wager, plus your original £10 stake.
- In simple terms, if your bet wins, you’d get a total payout of £110 - your £10 stake plus £100 in profit.
- Decimal (European/Continental): This format is widely used in Europe, Oceania, and Canada, and it includes your stake in the number shown. For example, a 10/1 bet would be displayed as 11.00. To calculate your total payout, you simply multiply the decimal by your stake.
- So, 11.00 x £10 = £110 - that’s £100 in profit plus your £10 stake.
- Money Line (American): Although not commonly seen on UK football betting sites, the money line format uses a plus (+) sign for the underdog and a minus (-) sign for the favourite. For favourites, the odds show the amount you need to stake in order to win £100, while for underdogs, they represent the amount you’d win on a £100 stake.
- For example, if Manchester United are listed at -860 and Sheffield United at +685, you would need to bet £860 on Manchester United to win £100 in profit. On the other hand, a £100 bet on Sheffield United would give you £785 in total (your £100 stake plus £685 profit).
When it comes to UK football betting, odds represent the likelihood of a particular outcome, based on a bookmaker’s analysis. The lower the odds (whether fractional or decimal), the more likely the bookmaker believes that outcome will happen.
However, odds are not set in stone and can be influenced by a variety of factors, which is why careful research is essential to finding value and making smart bets.
For example, Manchester United might be sitting four places higher than Brighton in the Premier League, but if they’ve just completed a gruelling 5000-mile round trip to face a tough Georgian team in the Europa League, that could impact their performance. The odds may also factor in player injuries, suspensions, and the difference in form between home and away games. All these elements play a role in determining how a bookmaker sets their odds.
SportsBoom Suggests
Ultimately, make sure you join a sportsbook that always has promotions and bonuses. Why does it matter? Well, they provide extra funds to bet without additional financial risk. It just makes the betting experience more rewarding. Also, while we’re looking at the best UK football betting sportsbooks, it’s important to be signed up with a platform that covers a wide range of categories. You could be only betting on football now but later down the line, you could develop an interest in something else, like casino or dealer games. Finally, ensure they offer live-in-play because let’s say you’re taking a footy multiple but find the odds unsatisfactory for some teams, you can adjust your bet during the game and get higher odds.
FAQs
Bet365 stands out for offering some of the best football odds in the UK. They not only provide competitive odds across the board, but also regularly boost them, giving you even more value on your bets.
Betway ensures quick payments, with e-wallet withdrawals typically processed in under 24 hours. For the fastest payout times, opt for PayPal or Skrill.
Absolutely! Parlays, also known as accumulators, are a favourite among UK bettors. These allow you to combine multiple outcomes into a single bet, offering the chance for a bigger payout if all selections win.
Another popular option is the same-game accumulator, where you pick several outcomes from the same match - like players to be booked, total corners, or both teams to score. These bets also offer the potential for higher returns.
Check out our helpful guide above for insights into various football markets. There are plenty of websites offering detailed stats and historical data on football leagues.
Keep an eye on Sportsboom.com, where we bring you the most comprehensive betting guides around!
Most football matches offer exciting in-play betting markets. Whether it's the English Premier League, UEFA Champions League, Spanish La Liga, or others, you can place bets as the action unfolds. In-play betting is a fast-paced and popular option that many bettors love!